Fall Toy Preview

Fall Toy Preview is The Toy Association's marketplace where savvy decision-makers come to preview product for next year's all-important holiday season.

Inspiring Generations of Play

Our mission is to be a unifying force for members’ creativity, responsibility and global success, advocating
for their needs and championing the benefits of play.


The Future Toy Consumer and Toy Retail Ecosystem

The Toy Association has commissioned a series of studies by ProdigyWorks to explore the future of the toy industry. The first report addresses topics including: what the future toy consumer may look like; tackling the new retail environment; and harnessing technological advancements to enhance toys.


The toy industry is dedicated to putting smiles on the faces of children. The Toy Foundation (TTF) is a focal point for the philanthropic efforts of the toy industry.

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